Privacy policy

Collection and Use of Personal Data

What Is Personal Data?

“Personal Data” is information that can be used—directly or indirectly—to identify you. It can also include anonymous information that is linked to data used to identify you. Information that has been irreversibly anonymized or aggregated so that it can no longer identify you—on its own or in combination with other information—does not constitute Personal Data.

Promoting Safety and Security

We are committed to following principles of legality, legitimacy, transparency, and purpose limitation when we collect and use your data. We take both technical and administrative measures to protect the security of Personal Data. We also use Personal Data to verify accounts, monitor fraud, and investigate suspicious or potentially illegal activities that could violate our terms or policies. This processing is based on our legitimate interest in ensuring the safety and integrity of our services.

Types of Personal Data We Collect

  1. Data You Provide:
    We collect the Personal Data you provide when you:

    • Create an account
    • Contact us (e.g., via email or chat)
    • Make a purchase (including credit or debit card details, billing/shipping addresses, and contact information)
    • Participate in an online survey or other promotional events
    • Use our online help or chat tools

  2. Data About Your Use of Our Services and Products:
    When you visit our website or use our services, we may collect:

    • Device information (e.g., type of device, unique identifiers, operating system, IP address, and browser type)
    • Usage and diagnostic information (e.g., how you navigate our site, pages visited)
    • Location information derived from your IP address or GPS (if enabled)

How We Use Your Personal Data

We generally use Personal Data to provide, improve, and develop our products and services; to communicate with you; to show you targeted advertisements and services; and to protect our business and customers.

  1. Providing, Improving, and Developing Our Products and Services:

    • We use your Personal Data for day-to-day operations and to enhance our offerings (e.g., through data analysis, research, and audits).
    • If you enter a contest or promotion, we use the data you provide to administer those activities.

  2. Communicating With You:

    • With your consent, we may send you marketing communications about our products, services, and policies.
    • You can opt out of marketing emails at any time by contacting us at info@adapteddesigns.co.uk.
    • We may also use your data to respond to your inquiries and fulfill your requests.
    • With your express consent, we may share your Personal Data with third-party partners for their own marketing and promotional campaigns.

Note: If you have given prior express consent for any specific data usage, you can withdraw it at any time by contacting us at info@adapteddesigns.co.uk.

Cookies and Similar Technologies

Definition of Cookies

Cookies are small text files stored on your web browser or device to help websites remember information about your visit. We also use similar technologies—such as device identifiers and local storage—for the same purposes. For simplicity, we refer to all of these as “cookies.”

How We Use Cookies

We use cookies to:

  • Personalize your experience (e.g., saving items in your cart)
  • Improve our website’s performance and security
  • Analyze user behavior and measure the effectiveness of our marketing
  • Offer you relevant advertisements

Depending on your settings and the specific services you use, the types of cookies we use may vary.

Disclosure of Personal Data

We may share certain Personal Data with strategic partners who collaborate with us to provide our products and services or to help market to customers. We only share Personal Data with these partners to improve our products, services, and advertising, and only with your prior consent for their independent marketing purposes.

Data Disclosure, Storage, Transfer, and Processing

  1. Fulfilling Legal Obligations:

    • We may be required to disclose Personal Data due to laws or regulations applicable in the UK, European Economic Area (EEA), or other jurisdictions.
    • If you reside in the EEA or the UK, our processing of your Personal Data is guided by the General Data Protection Regulation (GDPR) and other relevant data protection laws.

  2. Business Transactions:

    • In the event of a merger, acquisition, reorganization, or other business transaction, your Personal Data may be transferred to the relevant third parties.
    • We may also disclose Personal Data if necessary to protect our rights or the rights of others, prevent fraud, or enforce our terms and conditions.

  3. Legal Compliance and Security:

    • We may disclose Personal Data if required by law or legal process, or if we determine disclosure is necessary for national security, law enforcement, or other public importance reasons.

Children

Our products and services are intended for adults, and we do not knowingly collect Personal Data from anyone under 16 years of age (or the applicable minimum age in your jurisdiction). If you learn that a child under 16 has provided us with Personal Data, please contact us at info@adapteddesigns.co.uk, and we will delete it as soon as possible.

Your Rights

We strive to keep your Personal Data accurate and up to date. Depending on your location, you may have the right to:

  • Access, correct, or delete the Personal Data we hold about you
  • Object to or restrict the processing of your Personal Data
  • Receive a copy of your Personal Data in a structured, commonly used, machine-readable format
  • Lodge a complaint with your local data protection authority

To protect your privacy, we may need to verify your identity before processing your request. We will respond to your inquiry within a reasonable timeframe, usually within 30 days. You can exercise these rights by contacting us at info@adapteddesigns.co.uk.

Third-Party Websites and Services

Our website and services may contain links to third-party websites, products, or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before submitting any information to them. This Privacy Statement applies solely to data collected by Adapted Designs.

Data Security, Integrity, and Retention

We use reasonable technical, administrative, and physical measures to protect your Personal Data from unauthorized access, disclosure, alteration, or destruction. We will retain your Personal Data for as long as necessary to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required by law or you request its deletion (where applicable).

Text Messaging Program

  1. Enrollment:

    • By enrolling in our text messaging (SMS) program, you consent to receive recurring automated marketing messages at the mobile number you provide. This consent is not required to use our services, and you may opt out at any time.

  2. Opting Out:

    • You can stop receiving SMS messages by following the opt-out instructions in any SMS you receive or by contacting us.

  3. Carrier Charges:

    • Standard message and data rates may apply to any messages sent or received under our SMS program. For questions, please contact your wireless provider.

  4. Your Responsibilities:

    • You represent that you are the account holder or authorized user of the mobile phone number you provide. If you change or deactivate your phone number, you must promptly update us. We are not responsible for any delay or failure in receiving or sending messages.

  5. Termination or Modification:

    • We reserve the right to suspend or terminate your enrollment in our SMS program if we believe these terms are violated. We may also modify or discontinue the SMS program at any time, with or without notice.

Changes to This Privacy Statement

We may update this Privacy Statement from time to time to reflect changes in technology, law, our business operations, or other factors. If we make significant changes, we will notify you by posting a prominent notice on our website or by other appropriate means. By continuing to use our services after these changes take effect, you agree to the revised Privacy Statement. If you do not agree, please stop using our services and contact us to close any accounts you have with us.

Contact Us

If you have any questions or concerns about this Privacy Statement or how we handle your Personal Data, please reach out to us at:

Adapted Designs
Email: info@adapteddesigns.co.uk

We value your privacy and appreciate the trust you place in Adapted Designs.